Bob Gold is a leading behavioral technologist with over 20 years of expertise in applied research and development within the behavioral and cognitive sciences. He specializes in crafting clinical care plans and digital therapeutics that seamlessly integrate psycho-social factors and personal determinants, particularly focusing on chronic and complex population health management, with a strong emphasis on diversity, equity, and inclusion.
Bob’s primary focus is on transforming clinical care plans and medication therapies into behaviorally-driven digital therapy programs, aiming to establish sustainable population health business models. His methods mitigate adverse events such as unnecessary emergency department visits and readmissions while harnessing valuable electronic patient-reported outcomes (ePROs), yielding tangible improvements in patient satisfaction and adherence, especially within complex health conditions and difficult patient health journeys.
In addition to his professional endeavors, Bob has a rich background, including founding and leading three prior companies, each leaving a significant mark in its respective industry. Furthermore, his personal interests and accomplishments, such as winning TV Emmy Awards with his entertainment company, preserving farmland in New Jersey, and simplifying financial data for better consumer understanding, reflect his multifaceted talents and commitment to making a positive impact in various spheres of life.
