Fennie Wiepkema, Founder and General Manager of Thubble, is a visionary leader in value-driven mental health care with a background as a psychologist. Her journey began in the UK, where she gained extensive experience with digital solutions in the IAPT (Improving Access to Psychological Therapies) program while serving as Director for an eHealth platform. This experience laid the foundation for her innovative approach to mental health care.
Upon returning to the Netherlands, Fennie founded Thubble in 2019 under the Dimence Groep, where she developed an on-demand treatment model that combines frequent, supportive contact with smart digital tools. This model empowers individuals to actively manage their mental health in their own environment, integrating care into daily life and building lasting confidence. The initial results after four years of implementation speak to the potential of this approach to ensure the sustainability of mental health services: Thubble has doubled treatment capacity, while maintaining high-quality care through a fully remote workforce.
Fennie envisions a future where other mental health organisations can implement proven, effective value-based treatment elements. Through strong, trust-based partnerships, she is working to scale and test this model across the Netherlands, collectively improving access to care, enhancing treatment quality, and ensuring sustainable outcomes.
